Deep Cuts Live

MAKE MORE MISTAKES TO BECOME MORE SUCCESSFUL (feat. Stefan Lampert of Lampert Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, Dr. Stefan Lampert shares how the desire to create a product to share with his clients turned into a booming cigar business. Learn how this lawyer approached building his business and what steps he took to expand his business and its product's reach from Europe to the U.S. and other countries. Also, find out why he says it's important for entrepreneurs to make mistakes.

WHY YOUR BRAND’S STORY MATTERS (feat. Carson Serino, Serino Cigar Co.)

In this latest episode of Deep Cuts Live with host Antoine Reid, Carson Serino talks about his family's premium cigar company, Serino Cigar Co., and how he's brought in a new perspective to this traditional art form. Learn how Carson has leveraged branding and social media to build a following around his company's products. Also learn why your brand's story is the key to setting its products apart from those from a competing company.

HOW TO LAUNCH A BUSINESS WITH FAITH, MORALS AND VALUES (feat. Robert Holt, Southern Draw Cigars)

In this latest episode of Deep Cuts Live host Antoine Reid, Southern Draw Cigars' founder Robert Holt shares how a series of bad decisions and failures led him and his wife Sharon to create Southern Draw Cigars. Southern Draw is a premium cigar brand known for putting faith and family at the center of its business. Learn how Holt and his family built charity into their work, how he balances religion with business, and his surprising advice to other entrepreneurs looking to launch a business today.

HE MOVED FROM CUBA AND LAUNCHED HIS OWN CIGAR BRAND (feat. Reinier Lorenzo, HVC Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, Reinier Lorenzo shares his entrepreneurial story. After leaving Cuba, Reinier moved to the United States where he would go on to create and launch his very own premium cigar brand. Reinier reveals what steps he took to create his own business and products and the very personal nature of the cigar business. He reveals his secret to success and the mindset it takes to get results.

STARTING A BUSINESS? DO THIS BEFORE YOU START AN LLC ... (feat. George James of Vorieo Cigars)

In this interview of Deep Cuts Live, Antoine interviews George James, an entrepreneur who launched his own premium cigar brand after working almost two decades in a Fortune 500 big tobacco company. George shares the steps he took to launch his brand including the special marketing, branding and blend development that took place. He also talks about how he controls his company's manufacturing process. Learn what big business move he says you should take before you even make your LLC official.

A GREAT TERRIBLE BUSINESS IDEA ... (feat. Grace Cabezas and Nigel Reo-Coker of Terrible Cigar Club)

In this episode of Deep Cuts Live, host Antoine Reid interviews Grace Cabezas and Nigel Reo-Coker, co-owners of The Terrible Cigar Club. Grace and Nigel were longtime friends who decided to join forces to launch their own cigar retail store and lounge with an accompanying monthly cigar subscription service. Learn more about Nigel's experiences as a professional English soccer player and Grace's experiences working in the cigar industry. Both share tips on how to build a business, how to find a cigar that fits your palate and why representation matters so much right now in the cigar industry.

SHE MAKES CIGAR AND CANNABIS POKER ACCESSORIES (feat. Robin Blue of Blue Smoke ATL)

An interview with Robin Blue, founder of Blue Smoke ATL. Robin shares how her love of fashion led to her founding an accessory brand that appeals to both cigar and cannabis smokers. Robin talks about the ups and downs of business and how gaining feedback early on helped her better develop her business early on and how past failures helped her become a better business owner. 

TURNING A HOBBY INTO A BUSINESS (feat. Desiree Sylver, PhD of Drunk Chicken Cigars)

A lot of people feel inspired to start their own business but how do you take a passion and build a profitable business around it? In this interview with Desiree Sylver, PhD, owner of Drunk Chicken Cigars, she discusses how she went from being a casual cigar smoker to a brand owner. Learn how she navigated the ups and downs of entrepreneurship and how she finds balance between work and family obligations.

HOW TO CREATE A BUSINESS THAT GIVES BACK (feat. Steve Zengel, Los Caidos Cigars)

Some people start a business for fame, others for profit, and then some launch a business to give back. That's what Steve Zengel, founder of Los Caidos Cigars, did. Inspired by a personal loss suffered during Sept. 11, Steve launched his own cigar line where part of the profit of each cigar sold would go toward supporting police and firefighters. Learned how he got his start in the industry, how he learned from the mistakes he made, and his advice for other businesses looking to make a connection with their community.

HOW TO SCALE YOUR BRAND (feat. Matt Booth, owner of Room101)

How does a person scale their company and expand their brand across new categories? You do it exactly how Matt Booth, owner of Room101, did it. Matt started off making custom jewelry and once he established his brand and company, he chose to expand into completely new categories. Learn what inspired him to launch his own company, what his creative process is like, and how he's successfully gotten into the jewelry, premium cigar and spirits industries.