Deep Cuts Live

HOW HE ESCAPED THE DULL 9-TO-5 AND FOUND HIS DREAM JOB (feat. Jon Huber, Crowned Heads)

In this all-new episode of Deep Cuts Live, Jon Huber shares how he escaped the nightmare of a boring 9-to-5 and found his passion in the premium cigar world. Learn how Jon embraced curiosity to drive him to learn more about cigars and how that curiosity led him to CAO and later on to found his own company, Crowned Heads. Jon also shares the many ways he uses Crowned Heads to express his creativity.

HE LEFT NASA TO GO ALL-IN ON CIGARS (feat. Omar de Frias, Fratello Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, Omar de Frias explains why he left behind a career in NASA to go all-in on his premium cigar brand, Fatello Cigars. Learn what the entrepreneurial journey was like for de Frias, how he built brand awareness for his product and how he discovered and embracing his "why."

HE WENT FROM MAKING SADDLES TO SELLING CIGARS (feat. Pedro Gomez from Drew Estate)

In this latest episode of Deep Cuts Live with host Antoine Reid, Pedro Gomez explains how he went from making saddles in Nicaragua to working for the market disruptors, Drew Estate. Learn how Pedro grasped opportunities as they presented themselves to him. Learn how Pedro learned new skills to become a key member of the Drew Estate team and his advice for others looking to disrupt their respective industries. Pedro also shares news of the revamped Drew Estate Barn Smoker program and details of two of Drew Estate's latest releases, the Undercrown 10 and the 20 Acre Farm.

HOW TO DISRUPT AN INDUSTRY (feat. Brian Desind, Privada Cigar Club)

In the latest Deep Cuts Live with host Antoine Reid, Brian Desind shares the story how he went from making catchy music to shaking up the cigar industry with the launch of Privada Cigar Club. Learn how this collector of cigars took on traditional methods of marketing and applied what he learned about story telling and branding from the music industry to sell and promote cigars. Towards the end of the interview, he shares two ways anyone can practice "communal commerce."

FIGURING OUT YOUR WHY (feat. Jonas Santana of Blackbird Cigar Co.)

In this latest episode of Deep Cuts Live with host Antoine Reid, Jonas Santana explains how he turned rejection into a business. Santana explains the steps he took to launch Blackbird Cigar Co. and how taking a more personable approach accelerated his brand's growth. In addition to sharing how he grew his Instagram audience to 17K without buying a single follower, Santana explains why your motivation for a business shouldn't always be profit. 

TALKING CUBA, CIGARS AND FAILING SUCCESSFULLY IN BUSINESS (feat. Jeremy Casdagli, Casdagli Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, Jeremy Casdagli shares how he used obstacles and failure to build a successful premium cigar brand with an international presence. Learn how Jeremy tapped into his family's unique history with Cuba and tobacco to build his own brand and what he's learned along the way. Also watch until the end when he offers advice to those looking to sell luxury product.

WHAT MADE THIS ENTREPRENEUR RECKLESSLY FEARLESS (feat. Alex Spencer, AS Reserve)

In this latest episode of Deep Cuts Live with host Antoine Reid, Alex Perez shares the circumstances and events that led him to quit his 9-5 job and ultimately take a bet on himself. Alex reveals the family ties and history behind The Mansa. He also talks about his entrepreneurial journey and the event that helped him become recklessly fearless.

HOW HIS FAMILY REBOOTED A HISTORIC DOMINICAN REPUBLIC COMPANY (feat. Enrique Seijas, Matilde Cigars)

In this latest episode of Deep Cuts Live with host Antoine Reid, special guest Enrique Seijas shares the story of his family and how they relaunched a once defunct Dominican Republic cigar brand. Learn how the family made the transition from the corporate world of tobacco to becoming brand owners of a smaller brand. Enrique also provides tips for how he's dealt with his fear of public speaking to become the face of his family's business today.

HOW TO CREATE A BUSINESS FOR THE NEXT GENERATION (feat. Bradley Rubin, Alec Bradley Cigars

In the latest episode of Deep Cuts Live with host Antoine Reid, Bradley Rubin discusses the motivations of his father that led to the founding of Alec Bradley Cigars. Learn how the Rubin family embraced their heritage and passion to launch a cigar business and how Bradley and his brother are helping to bring in the next generation of customers for their family's business. Bradley also offers tips for how to make a brand appeal to today's diverse customer base.

HOW HE LAUNCHED A BUSINESS DURING THE PANDEMIC (feat. Michael Herklots, Ferio Tego)

In this latest episode of Deep Cuts Live with host Antoine Reid, Michael Herklots shares how the end of one job convinced him to go for his dream of launching his own business. Learn how he used his network for guidance and manufacturing and what his vision is for the future of Ferio Tego. Herklots also shares what tips he has for anyone out there interested in launching his or her own business today.