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DEEP CUTS LIVE is a series featuring candid conversations and interviews with entrepreneurs and innovators.
Episodes
Tuesday Aug 23, 2022
Tuesday Aug 23, 2022
In this episode of Deep Cuts Live with host Antoine Reid, Rick Rodriguez shares what life is like after leaving his position at General Cigar Company and the CAO cigars brand. When Rick decided it was time for a change, he and a friend decided to launch their own premium cigar brand named West Tampa Tobacco Company. Find out how they got started and the steps they took to find the right manufacturing partner to help them bring their blends to market. Rick also shares his advice to other entrepreneurs and why chasing after monetary profits is always going to lead businesses and people in the wrong direction.
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Monday Aug 22, 2022
Monday Aug 22, 2022
In this episode Deep Cuts Live with host Antoine Reid, Jesse Mariut & Steve Gherebea look back on their documentary, "Hand Rolled: A Film About Cigars." Learn how these two film makers built an entire documentary around a subject they were curious about–cigars–and how they went about finding the right people to interview and include in their documentary's production. Jesse and Steve give insight into their creative process and what they learned about content creation, editing, and how to ask the right questions to make a compelling film people will want to watch.
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Wednesday Aug 17, 2022
Wednesday Aug 17, 2022
In this episode of Deep Cuts Live with host Antoine Reid, George Rico shares how he expresses his creativity through making cigars. George's father worked in the cigar industry and soon after the famed '90s cigar boom, George decided to launch his own boutique cigar brand. He decided early on his brand's unique selling point would be the story behind each blend and the different approach to branding, such as using a flower as inspiration for the Gran Habano's popular Black Dahlia cigar. Learn how George marketed his brand, how he convinced retailers to carry his brand, and why running his company with a "boutique" mindset has kept him in business for over 20 years.
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Friday Aug 12, 2022
Friday Aug 12, 2022
In this episode of Deep Cuts Live with host Antoine Reid, Leonor "Leo" Abzaradel, Platinum Nova Cigars shares her secret to success–what your profession, whatever you do, you have to be passionate. Leo has never let stereotypes or other's opinions stop her from achieving her goals. She's sold wine, she's worked in some of New York City's leading cigar retail stores and lounges and now is the CEO of a premium cigar brand, Platinum Nova Cigars. Learn how she continues to break through the glass ceiling and why she stopped chasing money and started working and living passionately instead.
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Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
In Episode 99 of Deep Cuts Live with host Antoine Reid, Lee Marsh shares how his love for premium cigars led him to launch his own brand, Stolen Throne Cigars. Knowing how competitive and overly saturated the premium cigar industry is, Marsh and his business partner opted to do things differently with their boutique brand. Learn how Marsh set his company and its products apart from their competitors by using the blue ocean strategy described by W. Chan Kim and Renée Mauborgne. Also learn how making cigars is very similar to how musicians put together an album of music.
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Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
In this latest episode of Deep Cuts Live with host Antoine Reid, Litto Gomez, Jr., shares what it's like growing up in the cigar industry. Litto's father is one of the Dominican Republic's well-known cigar makers. Litto talks about growing up in the cigar industry, what made him want to join the family's business and what it was like blending his very first cigar, the La Flor Dominicana Solis. In addition to talking about his father and brother, Litto talks about what life is like as a college student and what his peers think about today's cigar industry.
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Thursday Jul 28, 2022
Thursday Jul 28, 2022
In this latest episode of Deep Cuts Live with host Antoine Reid, guests Manolo Santiago, Jamie Baer and Serge Bollag talk about how they joined forces to launch Casa 1910, a premium cigar brand inspired by the Mexican Revolution with blends that incorporate Mexican tobacco. Hear why they wanted to use their new brand to put Mexico and its tobacco and cigar history on the map and how they brought their brand to market. Learn the mistakes they made as well as the early successes they've achieved. Also, learn how you can create the ultimate cigar and spirit pairing in the comfort of your home.
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Thursday Jul 07, 2022
Thursday Jul 07, 2022
In this episode of Deep Cuts Live with host Antoine Reid, Matt Booth discusses his cigar brand, Room101, and why he sold it to Scandinavian Tobacco Group (STG). Get insight into why Booth believes this acquisition will level up Room101, the surprising cigar brand he wants to collaborate with and his surprising prediction for the boutique cigar industry going forward.
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Friday Jul 01, 2022
Friday Jul 01, 2022
In this episode of Deep Cuts Live with host Antoine Reid, Lissette Perez-Carrillo shares her story of pursuing a career in law for the purposes of supporting her family's cigar business. Alongside her father, Ernesto Perez-Carrillo, and her brother, Lissette is part of the team behind the award-winning E.P. Carrillo Cigar brand. Learn how Lissette has handled marketing a highly regulated product like a cigar and her tips for others that may find themselves marketing a product that's regulated and restricted in some way. Lissette also shares the story behind some of her company's biggest releases, from the E.P. Carrillo La Historia and The Pledge to the Inch and E.P. Carrillo brand.
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Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
In this all-new episode of Deep Cuts Live with host Antoine Reid, Cynn Coburn shares how acknowledging and accepting the negative experiences in life made her stronger and a better entrepreneur in the long-term. Learn how Cynn has made a life out of helping people alongside her husband and how a trip to Nicaragua completely changed how she understood and saw life. Cynn also talks about her latest business venture and passion project, Dissident Cigars, and the steps she's taken to grow the brand and its products in recent months.
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Thanks for watching!
Visit my website: https://deepcutslive.com
YouTube Channel: https://www.youtube.com/c/DEEPCUTSLIVE
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