Episodes

Thursday Nov 03, 2022
HOW TO MAKE A BRAND LEGIT (feat. Mo Maali, Patina Cigars)
Thursday Nov 03, 2022
Thursday Nov 03, 2022
In this episode of Deep Cuts Live with host Antoine Reid, Mo Maali discusses a problem many new businesses face–how do you make your brand or product legitimate in the eyes of the retailer or consumer? In 2014, Mo decided to launch his own premium cigar brand, Patina Cigars. From the start, Mo's biggest challenge has been convincing retailers that his brand is legit and worth carrying. Learn how Mo built his brand and created his cigar blends. Mo also explains why patience is key to every entrepreneurs' pursuit of success.
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Friday Oct 28, 2022
LOSING RELIGION AND FINDING CIGARS (feat. Brandon Oveson, Apostate Cigars)
Friday Oct 28, 2022
Friday Oct 28, 2022
In this episode of Deep Cuts Live with host Antoine Reid, Brandon Oveson shares how he and his business partner turned a challenging life situation into a unique brand. Brandon and his business partner, Kendrick, were once Mormons but left the religion and were branded apostates, which is someone who renounces a religion, political belief or principle. In search of a community to be a part of, both found cigars to provide them both comfort and a group of people they could relate to. Learn how Brandon and Kendrick founded Apostate Cigars and brought it to life during the pandemic with the help of Jochy Blanco and Tabaclaera Palma. Brandon discusses the different Apostate Cigars lines including the Initiatory, Deseret, and the Liahona. Brandon also shares why figuring out your "why" is necessary for success in any business.
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Wednesday Oct 26, 2022
WHAT YOU NEED TO KNOW ABOUT LUXURY CIGAR CLUB (feat. Chris Doyle and Ben Rotem)
Wednesday Oct 26, 2022
Wednesday Oct 26, 2022
In this episode of Deep Cuts Live with host Antoine Reid, Chris Doyle and Ben Rotem share the story behind their popular monthly cigar subscription service, Luxury Cigar Club. Learn how they select the cigars for each month's box, why they think it's good for you to smoke cigars you may not be guaranteed to like, and two cigars they've smoked that totally took them by surprise. Watch until the end when they offer advice to any entrepreneur who's just getting started in launching a new product or starting a new business.
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Wednesday Oct 19, 2022
WHAT YOU NEED TO KNOW ABOUT MY CIGAR PACK (feat. Alexander Berezowski)
Wednesday Oct 19, 2022
Wednesday Oct 19, 2022
In this latest episode of Deep Cuts Live with host Antoine Reid, Alexander Berezowski discusses his company, My Cigar Pack. In the past, the only way a person could buy and learn about cigars was to go into a physical store. Now, Alexander's company is delivering cigars directly to people's mailboxes through an innovative monthly cigar subscription service. Learn how Alexander chooses the cigars for his subscription service and some of the things he's learned about people's preferences for cigars today. Alexander also shares some exciting news about My Cigar Pack including new subscription options, websites and collaborations with Jonas Santana (Blackbird Cigar Co.) and Enrique Seijas (Matilde Cigars).
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Tuesday Sep 27, 2022
CELEBRATING RENEGADE CIGARS’ 12TH ANNIVERSARY (feat. Brandon Hayes)
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
In this all-new episode of Deep Cuts Live with host Antoine Reid, Brandon Hayes talks about the 12th anniversary of Richardson, Texas-based cigar lounge and store Renegade Cigars. Learn how Brandon and his staff has built an engaged community within its store, how he chooses the cigars to stock, and why education is the driving force behind much of what makes Renegade Cigars a unique cigar store. Brandon also shares an update on Henderson Ventura and the fire that recently burned down Dominican Republic cigar factory Tabacalera William Ventura.
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Renegade Cigars: https://renegadecigars.com

Wednesday Sep 21, 2022
WHY THIS RETAILER STARTED HIS OWN CIGAR BRAND (feat. James Agopian, Sinister Cigars)
Wednesday Sep 21, 2022
Wednesday Sep 21, 2022
In this all-new Deep Cuts Live with host Antoine Reid, James Agopian shares his unexpected entry into the cigar world. At the request of a family friend, James started working at a cigar store even though he himself knew very little about cigars. Learn how his experiences as a retailer eventually inspired him to start his own brand, Sinistro Cigars. James talks about his experiences as a new boutique brand and some of his company's latest releases.
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Wednesday Sep 14, 2022
HOW TO FIND A CIGAR YOU WILL LOVE (Dave and Brandon Frakes, Industrial Cigar Co.)
Wednesday Sep 14, 2022
Wednesday Sep 14, 2022
In this all-new Deep Cuts Live with host Antoine Reid, father and son duo Dave and Brandon Frakes from Industrial Cigar Co. give you the information you need to make your next trip to a cigar lounge even better. We oftentimes see cigars described by their wrapper, binder and filler but that's not going to help you find a cigar that fits your palate. Hear their advice for choosing cigars and finding something new to smoke. The Frakes also give advice to other retailers who are struggling to build a loyal customer base and tips for making your store into a second home for consumers seeking a community.
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Thursday Sep 08, 2022
Thursday Sep 08, 2022
In this episode of Deep Cuts Live with host Antoine Reid, Ian and Rebecca Harvey share what it's like to be a tobacconist in 2022. Learn why ventilation is a major concern for them and why they feel more retailers need to be worried about it, too. The Harveys share their experiences with choosing product for their store, managing customer expectations, and dealing with manufacturers. Plus, learn how they've made Smokers Abbey Austin a destination for many cigar enthusiasts. --
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Tuesday Sep 06, 2022
HOW TO CREATE A LIFESTYLE BRAND (feat. John Peter Laurendi, Peter James Co.)
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
In this all-new episode of Deep Cuts Live with host Antoine Reid, John Laurendi shares how he turned his cigar hobby into a lifestyle brand, Peter James Co. Learn how John approached building his company and expanding it from its original product category of luxury leather cigar cases to include other cigar accessories and adjacent products such as organic coffee, parfums, sofas and more. John also gives insight into how his company approached launching its very own premium cigar brand, Los Estoico, which made its official debut in the summer of 2022. Watch until the end when he shares his motivations and what success means and is to him.
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Wednesday Aug 31, 2022
ALEC CUEVAS (CASA CUEVAS CIGARS) INTERVIEW | The Story Behind the Sangre Nueva Cigar
Wednesday Aug 31, 2022
Wednesday Aug 31, 2022
In Episode 106 of Deep Cuts Live with host Antoine Reid, Alec Cuevas shares the story behind Sangre Nueva, the first cigar he's blended for Casa Cuevas Cigars. Learn how Alec worked with his grandfather to create this special cigar that earned him a lot of buzz and attention at this year's Premium Cigar Association (PCA) trade show. Also, Alec gives his take on cigar marketing today: what factors are keeping new adult smokers from getting into cigars? What role is social media playing in marketing efforts? Towards the end, Alec offers advice to other young professionals getting into an already established business or industry.
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