Deep Cuts Live

DEEP CUTS – SEASON 1, EPISODE 15: ALEC AND BRADLEY RUBIN, ALEC BRADLEY CIGARS

This interview features two brothers, Alec and Bradley Rubin, who in recent years have carried on their family's tradition of cigar making with their own brand, Alec & Bradley. The Rubin brothers discuss their family's approach to business and brand building and reveal how they're putting their own twist with their own cigar blends and brands. They talk about the youthful wave gripping the traditional premium cigar industry and what's head for them and their company.

DEEP CUTS – SEASON 1, EPISODE 14: EDDY GUERRA, DAVIDOFF OF GENEVA USA

An interview with Eddy Guerra, senior brand manager at Davidoff of Geneva USA. Eddy has a background in graphic design and experience working in the hospitality industry. As a great marketer who typically focuses on how to create activation and engagement through unforgettable experiences, he's currently using all of his experience to build a bigger audience and customer base for Davidoff's premium cigar brands including AVO and Camacho. He shares his story and provides some tips for other marketers and designers to get more results from their work.

DEEP CUTS – SEASON 1, EPISODE 13: JARRID TRUDEAU, KRISTOFF CIGARS

An interview with Jarrid Trudeau, Vice President of Sales at Kristoff Cigars. Jarrid discusses his unexpected career twists and turns that had him working for one of the largest retailers in the U.S. to heading up the sales effort for a boutique cigar brand. Jarrid talks about the importance of relationship building for all professionals and how manufacturers can best serve their retail partners during times of adversity.

DEEP CUTS – SEASON 1, EPISODE 12: JASON WOOD, MIAMI CIGAR & COMPANY

An interview with Jason Wood, Vice President of Sales and Marketing at Miami Cigar & Company. Jason talks about his father-in-law, Nestor Miranda, and his family's premium cigar company. Jason also talks about his love for sports and how he and his family have been coping with the impact of the coronavirus.

DEEP CUTS – SEASON 1, EPISODE 11: ROBERT CALDWELL, CALDWELL CIGAR COMPANY

An interview with Robert Caldwell, owner of Caldwell Cigar Company. Robert is an entrepreneur who has always done things his own way. He talks about his business ventures leading up to his successful cigar brand and what it's taken to go from startup to one of the biggest boutique companies in the industry. He also touches on collaborating with other companies and brands and how he managed to take his company global.

DEEP CUTS – SEASON 1, EPISODE 10: HUMBERTO AREAS, CIGAR PACKAGE DESIGN

An interview with Humberto Areas, creative director at Cigar Package Design. Humberto is a creative professional who has worked with a variety of businesses, from premium cigar brands to olive oil products found on the aisles of grocery stores. Humberto takes us through his creative process and provides tips to other businesses on how to approach their branding and marketing practices.

DEEP CUTS – SEASON 1, EPISODE 09: LUIS CUEVAS JR., CASA CUEVAS CIGARS

An interview with Luis Cuevas Jr., President of Casa Cuevas Cigars. In this interview, Luis talks about how the coronavirus pandemic has impacted his family's cigar factory and its cigar brand. In addition, Luis shares how he and his family have approached building its cigar brand and the challenges they've faced. Luis also touches on his experiences working so closely with his family in a business setting.

DEEP CUTS – SEASON 1, EPISODE 08: JOE GRO, DREW ESTATE

An interview with Joe Gro, Digital Marketing Manager at Drew Estate. In this interview, Joe talks about his life before joining Drew Estate, one of the largest premium cigar companies in the U.S. He also talks about the emergence of digital platforms and how companies should embrace the shift to digital for engagement and activation of their customer base.

DEEP CUTS – SEASON 1, EPISODE 07: MICHAEL HERKLOTS, NAT SHERMAN INTERNATIONAL

An interview with Michael Herklots, Vice President of Nat Sherman International. In this interview, Michael talks about his creative background and how being creative and musician helped set him up to work in the competitive premium cigar industry. He also talks about cigar making, dealing with criticism, and how being deliberate in his actions transformed his work and life.

DEEP CUTS – SEASON 1, EPISODE 06: RAFAEL NODAL, TABACALERA USA

An interview with Rafael Nodal, head of product capability at Tabacalera USA. Rafael shares his story of migrating from Cuba to America, growing up in New York, moving to Miami and getting into the cigar culture. He also talks about his love of art and music, even playing a song toward the end of the video for our audience.