APPLYING THE BLUE OCEAN STRATEGY TO PREMIUM CIGARS (feat. Lee Marsh, Stolen Throne Cigars)

In Episode 99 of Deep Cuts Live with host Antoine Reid, Lee Marsh shares how his love for premium cigars led him to launch his own brand, Stolen Throne Cigars. Knowing how competitive and overly saturated the premium cigar industry is, Marsh and his business partner opted to do things differently with their boutique brand. Learn how Marsh set his company and its products apart from their competitors by using the blue ocean strategy described by W. Chan Kim and Renée Mauborgne. Also learn how making cigars is very similar to how musicians put together an album of music.

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