MASHING UP TECH WITH CIGARS (feat. Pierre Jebian, HumidifGroup USA)

In this episode of Deep Cuts Live with host Antoine Reid, Pierre Jebian shares how he went from performing on stage as a music artist to leading the creative efforts and U.S. division of HumidifGroup USA. Learn how his company is bringing NFC technology to the very traditional cigar industry and making smart packaging. He also shares some of the other tech-based and creative solutions his company is introducing to other cigar industry projects.