FIGURING OUT YOUR WHY (feat. Jonas Santana of Blackbird Cigar Co.)

In this latest episode of Deep Cuts Live with host Antoine Reid, Jonas Santana explains how he turned rejection into a business. Santana explains the steps he took to launch Blackbird Cigar Co. and how taking a more personable approach accelerated his brand's growth. In addition to sharing how he grew his Instagram audience to 17K without buying a single follower, Santana explains why your motivation for a business shouldn't always be profit.