WHY THIS RETAILER STARTED HIS OWN CIGAR BRAND (feat. James Agopian, Sinister Cigars)

In this all-new Deep Cuts Live with host Antoine Reid, James Agopian shares his unexpected entry into the cigar world. At the request of a family friend, James started working at a cigar store even though he himself knew very little about cigars. Learn how his experiences as a retailer eventually inspired him to start his own brand, Sinistro Cigars. James talks about his experiences as a new boutique brand and some of his company's latest releases.

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