DEEP CUTS – SEASON 1, EPISODE 30: JUAN LOPEZ, GURKHA CIGARS

In the digital age, why are brick and mortar retailers still so important to the cigar industry? That's a question we tackle in this interview with Juan Lopez, the National Sales Director for Gurkha Cigars. Juan has worked in the premium cigar industry since the mid 1990s during the famed Cigar Boom and has seen cigars go from being so in demand that manufacturers struggled to keep up with demand to a time where it's harder to get shelf space in a retail store. Juan talks about his experience selling cigars and dives into the history of Gurkha Cigars, a brand that's celebrated its 30th anniversary just last year.