DEEP CUTS – SEASON 1, EPISODE 16: NICK AND JANINE PERDOMO, PERDOMO CIGARS

In this interview, Nick and Janine Perdomo talk about the origins of their cigar brand, Perdomo Cigars and the history of the company that goes back to 1992. Nick and Janine talk about the importance of instilling family values into their children and business and supporting their retail partners. Nick also provides a blueprint for other brand owners looking to build brand awareness without the need to release new products regularly.