HOW TO MAKE A BRAND LEGIT (feat. Mo Maali, Patina Cigars)

In this episode of Deep Cuts Live with host Antoine Reid, Mo Maali discusses a problem many new businesses face–how do you make your brand or product legitimate in the eyes of the retailer or consumer? In 2014, Mo decided to launch his own premium cigar brand, Patina Cigars. From the start, Mo's biggest challenge has been convincing retailers that his brand is legit and worth carrying. Learn how Mo built his brand and created his cigar blends. Mo also explains why patience is key to every entrepreneurs' pursuit of success.

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