DEEP CUTS – SEASON 1, EPISODE 10: HUMBERTO AREAS, CIGAR PACKAGE DESIGN

An interview with Humberto Areas, creative director at Cigar Package Design. Humberto is a creative professional who has worked with a variety of businesses, from premium cigar brands to olive oil products found on the aisles of grocery stores. Humberto takes us through his creative process and provides tips to other businesses on how to approach their branding and marketing practices.