Episodes

2 days ago
2 days ago
An interview with Anto Mahroukian, president of JM Tobacco. Hear the origin story of JM Tobacco and its quest to create quality cigars offered at an affordable price point despite the rise in expensive premium cigars.

2 days ago
2 days ago
An interview with Eladio and Emmanuel Diaz, master blender and commercial director for Tabacalera Diaz Cabrera. Learn about the impressive career of Eladio Diaz, a leading blender from the Dominican Republic, and how he's taking his blending skills to a new level by building a family-owned brand.

2 days ago
2 days ago
An interview with Justo Eiroa, president of JRE Tobacco. Justo talks about Aladino Cigars and his experience working with his father, Julio Eiroa. Learn how Justo has built his family's premium cigar brand and the steps he's taking to ensure his company gives back to Honduras.

2 days ago
2 days ago
An interview with Juan Martinez, executive president of Joya de Nicaragua. Juan shares the story of one of Nicaragua's leading premium cigar makers and brands, Joya de Nicaragua, and gives us a blender's take on what makes Nicaraguan-grown tobacco so special.

Friday Jun 21, 2024
Eddy Guerra, Davidoff Cigars | Deep Cuts Live w/ Antoine Reid | Episode 145
Friday Jun 21, 2024
Friday Jun 21, 2024
Eddy Guerra, head of U.S. brand marketing at Oettinger Davidoff AG, joins in for episode 145 of Deep Cuts Live with host Antoine Reid! This episode covers marketing and branding tips for luxury and small businesses and provides insights into some of Davidoff Cigars's latest releases, the AVO Experience, a collaboration with DJ D-Nice, and the return of the Davidoff Maduro.

Thursday Dec 14, 2023
Thursday Dec 14, 2023
La Aurora is the oldest cigar factory in the Dominican Republic, but does its reputation make it an easy sell in the U.S.? In Episode 144 of Deep Cuts Live with host Antoine Reid, hear from two men who are part of La Aurora's U.S. sales team. Learn about the legacy of this Dominican Republic cigar brand, the visionary and entrepreneur who leads the company today, and why this premium cigar brand should be on your radar and in your humidor today.
Watch this episode of Deep Cuts Live on https://YouTube.com/deepcutslive

Tuesday Nov 21, 2023
Juan Lugo, Don Doroteo Cigars | Deep Cuts Live w/ Antoine Reid | Episode 143
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
In episode 143 of Deep Cuts Live, host Antoine Reid has a conversation with Juan Lugo, founder of Don Doroteo Cigars. Juan comes from a four-generation tobacco growing family, though he did not immediately get into the tobacco business right away. Instead, he served in the military and worked in Silicon Valley where he learned a lot about what it takes to make a startup successful. Taking what he had learned in the past, Juan set out to honor his family's tradition in tobacco and later launched his own premium cigar brand, Don Doroteo, in 2022.
Hear more about Juan's experiences in the cigar industry and how he's built his brand in record time. This is a great podcast for anyone who is thinking about starting a new business today but fears making a mistake that could be costly and prevent their business from flourishing in the future.

Tuesday Nov 14, 2023
15 Tips for Premium Cigar Smokers
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
It's Deep Cuts Live's first ever tip show! Tune in for 30 minutes of viewer's questions about premium cigars. This show covers a number of commonly asked questions from cigar smokers including how to choose a cigar, the best budget cigars, how a cigar's shape affects how a cigar smokes, when to ash, and if price reflects quality in a cigar.
Guests include: Allen Sanabria (Family x Loyalty), Luciano Meirelles (Luciano Cigars), Brandon Marsh (Big Sky Cigar), Damon Robinson (Charlotte Cigar Week), Miguel Schoedel (Crowned Heads), Jason Wood (Miami Cigar & Co.), Nestor Miranda (Miami Cigar & Co.), Aric Bey (Black Star Line Cigars), Ernesto Padilla (Padilla Cigars), Jeffrey Amendola (Amendola Family Cigars), Christopher Monaco, Amendola Family Cigars).

Friday Sep 15, 2023
Friday Sep 15, 2023
We're mixing things up a bit with this week's Deep Cuts Live! For Episode 141, the special guest is Julio Cabrera, the award-winning bartender behind Miami's Café La Trova and the new premium cigar brand Sacrificio Cigars.
Julio has a unique and engaging story that's sure to inspire everyone to take some action in their life. After studying to become an agricultural engineer, Julio realized something that many do at some point in their professional careers–his work wasn't fulfilling. He wanted to pursue something he was instead passionate about. He set off to study hospitality and bartending, a career move that excited him even though it had his family worried initially. Learn how he took control of his career and became an award-winning bartender and owner of one of Miami's hottest bars frequented by celebrities from Cam Newton to Alicia Keys.
Julio also talks about his latest business venture–the launch of Sacrificio Cigars, inspired by his relationship with his father and made with the help of one of Nicaragua's largest makers of premium cigars.

Friday Sep 08, 2023
Mechelle Merkerson | Deep Cuts Live w/ Antoine Reid | Episode 140
Friday Sep 08, 2023
Friday Sep 08, 2023
Becoming a content creator is a popular professional track for many people, but what does it take to be a successful content creator? What does it take to put together a video or to build a dedicated audience? In episode 140 of Deep Cuts Live with host Antoine Reid, Mechelle Merkerson shares how her desire to teach and educate others about premium cigars led to her creating her own online show, "Cigars with 'M'."
Hear her unique approach to creating content, including scripting videos, handling social media, and tips for others considering getting into the creator economy. For anyone interested in becoming a content creator or getting into the business of user generator content (UGC), this will be a great interview for you to listen to.
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